Data room complete · brand shipped
65 docs · Manrope brand system · pricing card locked
M0 — done
Morning
Leopold
Mahleon builds LinkedIn outreach for UK FCA-regulated financial advisers. Target: 1,000 seats by month 12. Bootstrap · pre-launch · founding two-person team.
Stage · Month
M0 · Pre-launch
Next milestone: 5 design-partners live · M3
The five Ws
Everything in one glanceW
Who
Team & People
2 founders · 1 joining · advisers & partners
W
What
The Product
LinkedIn outreach for FCA advisers · £99/seat/mo
W
Why
The Thesis
37k UK advisers · compliance-first · no player owns this
W
When
The Roadmap
M3 revenue · M12 1k seats · M18 raise
W
Where
Data Room
Full 00–09 structure · 179 docs indexed
Mission
Give every UK financial adviser a compliance-safe LinkedIn engine — so growth stops depending on cold networks and starts running on their existing regulatory rails.
Cold outbound is broken for FCA advisers. Firms sit on 500-connection LinkedIn networks, watch competitors post daily, and can't act because compliance says no. Mahleon changes that: FCA-mapped copy, human-in-the-loop review, per-firm audit trail. Growth without the compliance headache.
Company
Mahleon Ltd
Founded
2026
HQ
London, UK
Structure
Ltd, SEIS-ready
Stage
Pre-revenue · design partners
ICP
FCA-regulated IFA firms · 5–50 seats
Pricing
£99/seat/mo · volume ladder
Target M12
1,000 seats · £82k MRR
Right now
Live · updated on refreshToday
—
Meetings today
CAL
Open tasks
0 0 P0
No open tasks
MRR
£0 M3 £2.4k
Pre-launch · DPs from M3
STRIPE
Pipeline
20
10 A · 5 B · 5 C
NOTION
Quick launch
Your most-used toolsRecent activity
Last 7 days✓
Intranet live at intranet.mahleon.com
DNS + SSL · deployed via Vercel
Today
◆
Financial Model v7 (cash-safe)
Bootstrap · Curtly deferred-pay accrual
Today
★
Curtly signed NDA · onboarding pack shared
Google Drive · team-scope access
2 days
◗
65-doc data room complete
00–09 structure · YC-level additions
5 days
◆
Brand v2 shipped · Manrope, navy/blue
Logo · guidelines · applied across data room
6 days
Scratchpad
Local · per browserCompany
Mahleon Ltd
The what, why, and how of Mahleon. Investor-grade summary. Everything an outsider would need to understand this business in 60 seconds.
Founded
2026
London · UK
The problem
Why now
37,000 UK financial advisers sit on LinkedIn networks worth billions in AUM — but almost none post because compliance says no.
The FCA doesn't ban social media outreach. But every firm's compliance team says "no LinkedIn" because they can't audit what advisers post. Meanwhile firms struggle to grow. The gap between "what compliance would allow" and "what firms actually do" is Mahleon's market.
The solution
Copy that ships
FCA-mapped
Every post pre-mapped to FCA COBS 4 & Consumer Duty. Compliance clicks approve, not rewrite.
Audit trail
Per-firm
Every touch logged. Regulator asks, firm has receipts.
Growth engine
1-click send
Adviser picks tone. Engine drafts 5-touch sequence. Compliance approves. Sent.
Market
TAM · SAM · SOM · v2 numbersTAM
£440m
37k UK advisers × £99/mo × 12mo
SAM
£130m
FCA-regulated IFA firms 5–50 seats
SOM y5
£12m
9% share of SAM · realistic capture
Reach y1
1,000
Seats · £82k MRR at M12
Business fundamentals
Legal
Mahleon Ltd
UK Ltd · pre-incorporation · SEIS-ready
Domain
mahleon.com
Hostinger · Google Workspace attached
Bank
TBD
Post-incorporation · likely Mettle or HSBC Kinetic
Insurance
Pending
Prof indemnity · cyber · £1m
Cap table
Leo 100%
Curtly options TBD post-CH · SEIS pool 10%
Fundraise
Bootstrap
No opening cash · revenue-triggered hires
Investors & advisers
To fillNo investors yet — bootstrap phase. SEIS structure ready when we raise.
Roadmap
The path to £1M ARR
18-month plan. Bootstrap-safe. Revenue-triggered hires. Every milestone measurable.
Now
M0
Pre-launch · Curtly joining
Milestones
✓
✓
Financial model v7 (cash-safe)
Bootstrap scenario · Curtly deferred pay · never dips negative
M0 — done
✓
Intranet live · Curtly onboarding pack shared
intranet.mahleon.com · NDA signed · Drive access granted
M0 — done
●
Companies House registration
Incorporate Mahleon Ltd · file Articles · open bank account
M1 — in progress
2
First 5 design partners signed
Free tier · 3-month commitment · testimonials rights
M2 — target
3
First revenue · 25 paid seats
£2.4k MRR · Curtly starts drawing base + commission
M3 — target
4
Leo draws salary trigger (MRR > £30k)
400+ seats · founder self-sustainable
M7-8 — projected
5
First SDR hire trigger (MRR > £40k)
Full-time growth · outbound scales
M8-9 — projected
6
1,000 seats · £82k MRR run-rate
Year 1 target · £984k ARR
M12 — target
7
Senior engineer hire (MRR > £70k)
Platform maturation · engine v2
M12-14 — projected
8
Seed raise · £2-3m at £15m pre
Only if we want to accelerate · otherwise bootstrap continues
M18 — optional
North Star
The 5-year picture
Where Mahleon lands by 2031. Not a plan — a destination. Each phase compounds on the last. Every decision today is checked against this.
Year 5 target
£12m ARR
Category leader UK IFA outreach
Ambition
By 2031, Mahleon is the default compliance-safe growth engine for every UK financial adviser. 10,000+ advisers active weekly. £12m ARR. Recognised by the FCA as a positive contributor to Consumer Duty compliance.
Not the biggest AI outreach tool — the one that works for regulated industries. Then we expand: solicitors, mortgage brokers, accountants, wealth managers. Anyone whose growth is bottlenecked by compliance, not by tech.
The five phases
One year each · each phase unlocks the nextY1
Foundation
2026 · The proof
1,000
seats · £82k MRR
✓ Companies House · SEIS ready
✓ 5 design partners → 25 paid → 1,000 seats
✓ Curtly onboarded · Leo drawing salary M8
✓ First SDR hired M9
✓ Cash-positive throughout · no external raise
Y2
Scale
2027 · The engine
2,500
seats · £197k MRR
◆ Senior engineer · Head of Compliance hired
◆ £2m seed raise (optional) at £15m pre
◆ FCA Innovation Hub partnership
◆ Land 3 top-25 UK IFA networks
◆ Team of 8 · fully profitable
Y3
Category
2028 · The lead
5,000
seats · £410k MRR
★ Named "the compliance LinkedIn tool" in FCA circles
★ £4.9m ARR · category leader UK IFA
★ Series A £8-12m (optional) at £50m pre
★ First adjacent vertical: solicitors
★ Team of 15 · SFO or NEDs added
Y4
Expand
2029 · The verticals
7,500
seats · £660k MRR
◗ 3 verticals live: IFA · solicitors · accountants
◗ £7.9m ARR · 50% from non-IFA
◗ First strategic acquirer conversations
◗ Team of 25 · offices London + Edinburgh
◗ Break into wealth management
Y5
Dominate
2030-31 · The exit door
10,000+
seats · £1m MRR
◈ £12m ARR · category-defining position
◈ Optional exit: strategic acquisition £75-120m
◈ Or IPO track · £200m+ valuation
◈ Or reinvest: EU expansion (Nordics · Germany)
◈ Founder optionality preserved throughout
ARR trajectory
£0 → £12m over 60 monthsOptionality preserved
Never locked in · always chooseOption A
Bootstrap → Cashflow
Never raise. £12m ARR by Y5. Founder-owned. Optionality maxed.
Option B
Raise → Scale
£2m seed Y2 · Series A Y3. Land grab. Y5 valuation £150-250m.
Option C
Sell early
Strategic acquirer Y3-4. £40-80m. Founders retain rollover equity.
What could kill it
Named · watched · countered1
FCA bans LinkedIn outreach for advisers
Very unlikely — Consumer Duty explicitly supports "informed engagement". But we monitor consultations quarterly and pivot to email-outbound if signalled.
2
LinkedIn kills third-party automation
Real risk. Mitigation: we're semi-manual (human review) so we look like an assisted user, not a bot. Backup: pivot to email + SMS + WhatsApp channels.
3
Incumbent (Salesloft / Outreach) adds compliance layer
Medium risk. Our moat: UK-specific FCA mapping (not general-purpose). We'd need to be 10× better at UK-regulated → possible with focus.
4
Founder burnout or Curtly leaves
Highest personal risk. Mitigation: healthy operating cadence, no all-nighters, cash-safe hires, documented playbooks, replacement paths for every role.
Team
Two people. Focused.
Founding team, advisers, partners. Small by design. Hires triggered by revenue milestones, not headcount plans.
FTE now
1.5
1 founder · 1 contractor joining
Founding team
L
Leopold Cox
Founder · CEO
Full-time
Owns
Product · engineering · compliance framework · fundraising strategy · sales for first 20 accounts.
Advisers
To fill · target 2-3 by M6No formal advisers yet. Target: 1 FCA-experienced (ex-compliance officer), 1 SaaS operator (£1M-£10M ARR), 1 UK IFA industry veteran. Advisory equity: 0.25-0.5%.
Trigger hires
From Financial Model v7Trigger
MRR > £40k
First SDR · full-time growth
£4,500/mo · projected M8-9
£4,500/mo · projected M8-9
Trigger
MRR > £70k
Senior engineer · platform
£7,500/mo · projected M12-14
£7,500/mo · projected M12-14
Trigger
MRR > £100k
Head of Compliance · dedicated
£8,000/mo · projected M14-15
£8,000/mo · projected M14-15
Tools
Everything in one place
Every app you touch to run Mahleon. Click to launch — SSO where possible.
Google Workspace
Product infrastructure
Founders onlyBusiness tools
Files
The data room
Every folder matches your Drive 00–09 structure. Search up top finds individual files across 179 docs.
Docs indexed
—
across 9 sections
Drive shortcuts
Match the 00–09 data roomMetrics
What's moving
Live tiles from Stripe · Notion · Salesforce once wired. Placeholders below.
Financial (from model v7)
Cash M12
£220k
Bootstrap · never dips negative
Cash M24
£1.74m
Compounding growth
M12 seats
1,000
Target · £82k MRR
M24 seats
2,530
Projected · £197k MRR
Pipeline (Notion)
Wire once API key addedDesign partners
20
Named UK IFAs · first-touch queued
A-tier
10
Highest fit + intent
B-tier
5
Medium fit
C-tier
5
Lower priority
Tasks
What's on your plate
Type natural language. P0/P1/P2, #tag, @person, due date all parsed automatically. Local to your browser.
Open
0
0 P0 · 0 due this week
P0/P1/P2 priority · #tag project · @person assign · by fri due date · doing/done status
Todo0
Doing0
Done0
Wiki
How we work
Playbooks, SOPs, and everything you'd hand a new hire on day one.
Playbooks
Vault
Credentials
Founder-only. Rotate to 1Password Teams once revenue is live.
Credentials
Click Copy · never share screenshotsOverrides the default hardcoded password. Stored in this browser's localStorage.
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Results
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